Home Marketing Plan
Extraordinary Marketing
Unrivalled Global Marketing
Showcase your home to qualified local and international homebuyers on our network of the world’s most significant media companies and real estate websites.
Position your home as a premier Canadian real estate opportunity with marketing that reflects the quality and prestige of Sotheby’s International Realty.
Marketing Reports & Accountability
Your Home Marketing Plan – Only With Sotheby’s International Realty®
Iconic Marketing for Today’s Real Estate Consumer
The Power of Sotheby’s International Realty’s Network
Every home represented by Sotheby’s International Realty is showcased on sothebysrealty.com, the world’s premier website for real estate and homes for sale attracting over 46 million visits and 178 million pageviews annually, as well as on Sotheby’s International Realty’s mobile app. From there, your property is distributed to more than 100 interconnected Sotheby’s International Realty local websites around the world.
Canada’s Premier Real Estate Website – Sothebysrealty.ca
Marketing Your Home in the World’s Most Influential Media
Every home represented by Sotheby’s International Realty receives exposure on an unrivalled collection of the world’s most authoritative digital media. Regardless of your property’s price, your home will be marketed to elite homebuyers and real estate investors in the Wall Street Journal, MarketWatch, and Financial Times Property Listings.
Showcasing Your Home in Asia
Sotheby’s International Realty advertises properties on top Asian real estate portals including Juwai in China, Prop GO Luxury, 99acres in India, and the Nikkei Asian Review in Japan. Additionally, listings over $1 million USD are featured on Zao Bao, a leading website in Singapore.
Your Property Marketing in Europe
Sotheby’s International Realty markets every property listing to discerning European buyers on England’s iconic Country Life; France’s major real estate publications, SeLoger and LeFigaro; major Italian property portals, House24 and Immobiliare.it; as well as Real-Buzz – one of the largest global databases of homes for sale accessible in various international languages.
Reaching Real Estate Consumers in Mexico
Sotheby’s International Realty is the only company to showcase the properties it represents to Mexican homebuyers, in partnership with Mexican publishing group, Expansión.
Expansión is a multi-platform business outlet that reaches 5.4 million readers. Your property is featured on a fully-responsive, multi-lingual real estate portal showcasing on all the global listings within the Sotheby’s International Realty brand.
Marketing Your Home on Sotheby’s International Realty’s Apple Tv App
Homes represented by Sotheby’s International Realty are searchable on the only real estate app on Apple TV that ensures an impeccable visual experience while exploring the world’s most extraordinary properties. Discover how your home will be viewed globally on Apple TV by searching “Realty” or “Sotheby’s International Realty” on the Apple TV App Store.
Luxury Marketing for Extraordinary Homes
Customized Global Print Advertising Options
By leveraging the strength of the Sotheby’s International Realty network, our clients gain exclusive access to a vast array of premier international print and digital media options unavailable through other real estate brokerage brands. Enquire if your property would benefit from ad placements in Wall Street Journal, Bloomberg Markets, Financial Times, Condé Nast magazines, or other top-tier publications.
Customized Canadian Print Advertising Options
Our Canadian property advertising program offers opportunities for your home to be advertised in prominent national, regional and community media such as Globe & Mail, LaPresse, Calgary Herald, Vancouver Sun, local community publications, as well as Sotheby’s International Realty Canada’s exclusive magazine Insight: The Art of Living®. Connect with us to enquire if your home would benefit from exposure in these unique advertising opportunities.
Sotheby's International Realty Mobile App
With tens of thousands of mobile downloads, the Sotheby’s International Realty mobile app seamlessly showcases your property to international buyers on the go and allows them to directly connect with your agent once they’re ready to learn more about your home. Download the Sotheby’s International Realty Mobile App in the Google Play Store or the Apple App Store.
Customized Sotheby’s Auction House Advertising and Event Marketing
Only Sotheby’s International Realty clients receive elite access to opportunities to showcase extraordinary properties to Sotheby’s auction house clientele. Consult with us to learn if your property would benefit from exposure in Sotheby’s magazine, Sotheby’s Preferred or Sotheby’s auction events around the world.
